Barclays and J.P. Morgan have secured commanding positions in the global retail structured products business by building market-leading platforms that extend across all major geographic regions.
The results of Greenwich Associates most recent Global Retail Structured Products Study show that approximately 44% of product distributors around the world name Barclays and/or J.P. Morgan as an important provider. Next is HSBC with a market penetration score of 34%, followed by UBS at 32% and Credit Suisse and BNP Paribas, which are tied with market penetration scores of 29% and 28%, respectively. These firms are the 2012 Greenwich Share Leaders in Global Retail Structured Products.
“Barclays and J.P. Morgan lead this market due to the breadth of their capabilities and franchises,” says Greenwich Associates consultant Andrew Awad. “In terms of market penetration, Barclays ranks in the top three in both Europe and the United States and in the top four in Asia. J.P. Morgan ranks in the top three in both the United States and Asia, and in the top five in Europe.”
Within the regions, UBS ranks second in market penetration in both Europe and the Asia, but has a smaller presence in the United States. Meanwhile, HSBC’s position in the top tier is highly influenced by a strong franchise with the third-party distributors in the United States.
Global Quality Leader: HSBC
HSBC is the 2012 Greenwich Quality Leader in Global Retail Structured Products. Greenwich Quality Leaders are firms that receive outstanding feedback on servicing quality from clients. “In particular, HSBC has distinguished itself as far and away the best in the field among US distributors,” says Andrew Awad.
UBS Wins Top Marks for Quality in Asia
The 2012 Greenwich Quality Leader in Asian Retail Structured Products is UBS. Greenwich Quality Leaders are firms that receive outstanding feedback on their service from distributor clients and outperform competitors by a statistically significant margin.
In 2012, Greenwich Associates spoke with 69 distributors of retail structured products in the United States, 179 in Europe and 369 in Asia. Interviewees were asked to name the providers they use for these products and to rate providers‘ overall quality of service and franchise strength. These quality evaluations were then aggregated into a GQI (Greenwich Quality Index) score determining overall quality leaders.